Website case study / Industrial / Energy
A Technical B2B Website for Soliflux Liquid Control Solutions
Soliflux
Liquid Control & Fluid Transfer Equipment Supplier
1The Challenge
Soliflux supplies loading arms, dry break couplers, flow meters, safety systems and terminal automation for the oil and gas, petrochemical, aviation, pharmaceutical and mining sectors across Sub-Saharan Africa. Representing more than 20 global manufacturers, the company needed a website that organised a deep technical catalogue and conveyed engineering credibility to industrial buyers. They also needed an effective way to generate and route product enquiries.
2Our Solution
Mocky Digital built a structured, professional B2B website that categorises the company's product range and brand partnerships and presents its industry expertise and accreditations clearly. We implemented a category-specific online enquiry form to capture qualified leads and a gallery section for downloadable brochures and technical documentation. Trust elements such as ISO 9001:2015 and B-BBEE accreditations were featured prominently.
A closer look
Inside the website
Designed around the buyer’s journey
Making a technical catalogue easier to explore
Industrial buyers often arrive with a specific application or equipment category in mind. The catalogue pairs category filters with search and product listings, giving visitors a clear route into the range. Equipment imagery and product names help buyers identify relevant options before opening the detailed product page.
Giving the company story its own space
The company overview separates Soliflux’s background from its product listings. A clear introduction, industrial imagery and sections covering capabilities and markets help visitors understand the business before making contact. This keeps the catalogue focused on equipment while giving potential partners a place to learn about the company.
Connecting product research with an enquiry
The live website brings product browsing, downloadable technical documents and contact routes into the same journey. Visitors can explore equipment, consult supporting information and then approach the team with a more specific question. The enquiry form includes enquiry type and product category fields to help visitors describe what they need.
3The Results
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Technologies Used
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