Website case study / Travel / Sports Tourism
A Booking-Friendly Website for Stadium and Sports Tour Experiences
Magoma Sports Tours
Sports Tourism and Stadium Experience Provider
1The Challenge
Magoma Sports Tours offers guided stadium experiences at Talanta Stadium in Nairobi, giving visitors access to areas not usually open to the public—the players' tunnel, press room, dugouts, trophy room, and pitchside. With multiple tour tiers and audiences ranging from families to student groups, they needed a website that could clearly present packages and pricing while making bookings simple.
2Our Solution
Mocky Digital built an engaging, conversion-focused website that showcases each tour package—Basic, Matchday, VIP, and Educational—with clear pricing, durations, and inclusions. The design highlights the interactive technology and behind-the-scenes access that set the experiences apart, and supports large group bookings alongside the brand's broader grassroots football and player-development programs.
A closer look
Inside the website
Designed around the buyer’s journey
Sports tour website design around an experience
Magoma Safaris Sports Tour uses a dedicated stadium tours page to introduce the experience through large imagery and clear tour information. Its sports navigation separates tours from player pathways, grassroots football and the football school. Visitors can explore the relevant offering without every programme competing for the same page.
Explaining the experience before asking for a booking
The tours page combines a visual introduction, experience details and supporting stadium imagery. That gives prospective visitors context before they open the booking interface.
Making the booking stages visible
The booking page shows three stages: tour details, contact information and review. The first stage asks visitors to choose a tour, date and preferred time. Separating those tasks makes the intended journey visible before submission.
3The Results
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Technologies Used
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