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Logo Design / Visual Identity / Community Branding / NGO Branding
WAPI Visual Identity
- Client
- War Against Poverty Initiative (WAPI)Community Initiative
- Industry
- Community and Social Impact
Project brief
Present a community-focused identity that remains recognizable across outreach, volunteer, reporting, field-material, and environmental applications.
The visible WAPI identity centers on two abstract human figures whose crossing forms create a heart-like gesture. The symbol supports a message of people, care, and shared action without relying on unverified program claims. Cyan, orange-yellow, white, and charcoal create strong contrast, while the circular frame makes the mark suitable for badges, signage, and compact applications. The uppercase sans-serif initials provide a firm anchor beneath the more expressive symbol.
This visual-identity showcase explores possible applications across community outreach, volunteer apparel, field reporting, practical materials, and directional signage. The generated scenes demonstrate how the supplied logo could behave in use.
The identity in use
Brand identity across different applications. Select an image to explore the details.
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